M.Y. Asia



“Yan Can Cook, So Can You!” has always been the motto of Martin Yan, chef extraordinaire and popular television host recognized from Shanghai to San Francisco. Promoting Chinese cuisine, making it easy for the cook and tasty for the guests has been his life-long mission. 


Born in Guangzhou in Southern China, Chef Yan is technically a second generation ‘culinarian,’ who was first inspired by his mother in the tiny kitchen of their family restaurant. 


After receiving his formal restaurant training in Hong Kong, Chef Yan immigrated to Calgary, Canada where on one snowy day he was asked to appear in a daytime news program to demonstrate Chinese cooking. The rest, as they say, was television history. From that small station in Canada, the Yan Can Cook Show grew to become one of the most popular cooking programs on public television, both in North America and on the global stage. It has won the James Beard Award for Best Food Documentary Show for two consecutive seasons. 


Never one to rest on his laurels, Martin has remained an active international food ambassador. He roams the world representing different commercial and social concerns to entertain and educate the public, sharing with them his unique humor and strong passion for Chinese cooking.

Just like if you were brought up on a farm, you would most likely carry on your father’s business as a farmer; I was brought up in the kitchen and ended up becoming a chef.

Chef Martin Yan
Yan Can Cook


As he has done for over 30 years, Celebrity Chef Martin Yan shares the best of what he loves from traveling, cooking, and eating in China through a unique, multi-sensory dining experience. Chef Yan aspires to excite American palates and ignite a passion for Chinese culture and tradition, integrating elements from his extensive travels through China and all of Asia into his newest restaurant, M.Y. Asia Food Village. His culinary vision, shaped by over 3,500 culinary TV shows, 30 cookbooks, and the founding of a professional culinary academy in China, makes the appreciation of modern Asian food an interactive experience. He brings the same engaging, charismatic qualities that make him a global icon to life at M.Y Asia. 


Coming soon and located at the Silver Legacy Resort Casino, Reno. Renowned the world over, Asian food expert and celebrity chef Martin Yan will be the Culinary Director of this exciting food and beverage hall spanning the globe from Asia and Far East. The design will be contemporary yet comfortable with an interactive delivery of delicious food and beverage.


M.Y. Asia will offer the most exciting, delicious and fun experience in the world delivering an experience that our guests will crave. Our “Best in Class” operations & culture will utilize all best practices as well as our “Yan-ergy” to deliver the highest shareholder value and profitability to our partners


  • Asian and non-Asian gaming customers of all age groups. The food and beverage offerings will range from authentic Asian favorites to new style dishes delighting everyone.
  • Hotel, Retail and Leisure-focused guests with a love of great food, beverage and “Yan-tertainment”.
  • M.Y. Asia will capture the local community as the best food and beverage in the area and will dominate the delivery and take-away sectors.
  • The Instagram-worthy Sweets, Dessert Beverages and Lounge will drive the social media demographic. Our employee base in the areas will be college-based and posting product and smiles on social media at least 3 times a day while at work will be encouraged


  • All employee education and awareness. Preopening hosted lunches by department with take away cheat sheets with a one sentences description of M.Y. Asia to recite to our guests.
  • Guest recovery program card with different comp levels from skip the line to VIP seating with a manager visit to the table.
  • Full A.V. Screen awareness program from all ports of entry and elevator lobbies. All M.Y. Asia Branded active video.
  • Elevator Cabs, Key Cards, In room tents, Room Service offerings. o Banquet, Catering, Events in M.Y. Asia menu packages in the food hall and catered in the banquet rooms. Chefs demonstration lunch or dinner packages for corporate events.
  • Lunch and cook Dim Sum classes


  • Monthly calendar of events and food festivals
    created annually and sent out and updated
    quarterly. (See attachment example)
  • Two major charitable events annually
  • Selected calendared events with percentage of
    revenue donated to charitable causes.
  • Asian street festivals with entertainment
  • T.V., Radio, Media appearances
  • Web blast offers to specific non-gaming groups and
  • Building banners, Highway Signs, Reno and Lake
    Tahoe Signs


  • Martins ultra V.I.P dining experiences for select high rollers. o Table and Slot host events, first preview of the monthly festival with selected guests
  • Gaming Special Events with Asian Entertainer
  • Slot Marketing with Mailers and email blast offers.
  • Slot Club point offers, top slot gamers offered an AYCE night based on play.
  • Slot toppers with offers.
  • Gaming loyalty program based on play. o CRM Marketin