The Strategy Organization & ATM Partnership



Two Vegas-Born Powerhouse Companies Are Developing Cutting-Edge Strategies For The Hospitality Industry Amid The COVID-19 Pandemic

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LAS VEGAS, NV (June 29, 2020) – The Strategy Organization (TSO) has announced a strategic partnership with ATM Hospitality amid the COVID-19 pandemic. The two Vegas-born, powerhouse companies are merging their expertise in marketing and operations to developing cutting-edge strategies for hospitality and gaming industries nationwide.

The industry experts at The Strategy Organization, paired with the seasoned professionals at ATM Hospitality, plan to work closely together to position gaming and hospitality operations around the globe for success. The two organizations will not only provide high-level strategic oversight for businesses and brands, but will also be able to work alongside property team members based on industry experience.

The Strategy Organization is spearheaded by gaming and hospitality industry veterans who bring a fresh approach to multi-faceted services tailor made for mega-resorts and casino properties. While The Strategy Organization focuses on Marketing, Gaming and Hotel Operations, Sports Betting, Online Gaming, Human Resources and Finance deliverables, ATM Hospitality brings years of expertise and an impressive client portfolio in Food & Beverage operations.  The two groups combined are capable of delivering an entire suite of consulting services that can help any gaming or hospitality organization advance their interests. From sanitization procedures to restaurant design to brand strategy and revenue management, this unique approach to consulting provides a results-driven solution to business owners when it comes to seeking effective strategies.

“We identified a need for a modern consulting firm that provides a wholistic service offering for operators of all sizes,” said Josh Swissman, Founding Partner of The Strategy Organization. “We are a closely knit team of professionals who remain active in the industry, allowing us to deliver operational and strategic excellence to our clients. In partnership with ATM Hospitality, we work together seamlessly to bring a consistent and results driven approach to hospitality organizations.”

“ATM is proud and excited to join the “Best in Class” industry leaders at The Strategy Organization,” said Founding Partner Adam Odegard. “This is a wonderful opportunity for us at ATM to join my previous colleagues from MGM Resorts, as well as the iconic industry leaders to round out our group. With partners Tony Figurelli and Marisa Martino (the TM in ATM), we will be the total Food & Beverage solution for TSO to add value to our new and existing clients.”

In partnership, both entities are currently working together to develop solutions for local or international brands including casinos, mega resorts and boutique operations. To learn more or to stay up-to-date with the latest projects surrounding The Strategy Organization’s newfound partnership, visit


The Strategy Organization is founded by Seth Schorr, Josh Swissman and Matthew Chilton. Collectively they bring over 75 years of deep-rooted experience in the hospitality and gaming industry, with incomparable relationships, time-tested techniques and a deep passion for the business. As a modern consulting firm, this team specializes in strategies and implementable plans to boost marketing, operations, and innovation horsepower for gaming and hospitality companies. For more information on The Strategy Organization, visit, or follow them on LinkedIn.


ATM is a diverse group of hospitality industry experts whose mission is to drive excellence for their partners and clients. ATM is a business partner in asset management making them a diverse company that brings industry best practices to their partners. ATM is a group of seasoned and passionate industry leaders that build brands and develop concepts. For more information on ATM Hospitality, visit or like them on Facebook.



Nick Vardakis

1-844-AVA-ROSE/ 801-557-7292

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